We created a bloggers planner for those who attended our BAPS Awards earlier this year.
Now we want to share some of the tips from the planner to help those who couldn’t make it to the event. This week we are looking at Facebook pages.
Top tips to increase likes, reach and interaction on your Facebook page
- Share a link to your Facebook page on your blog. Simple but so many people don’t have it on there.
- Share a link to your Facebook page in your email signature.
- Add the details of your FB Page on your “About Me” page on your blog.
- Make sure that the “About” section of your Facebook page includes a link to your blog.
- Ensure some of your posts are posted directly on Facebook, rather than automatically via Buffer, Instagram, hootsuite etc. Facebook gives preference to direct posts. You can still schedule posts via FB, it does take a bit longer but it’s worth it.
- Don’t just share your own posts, share other things which may be of interest to your readers. Facebook like people to do this, they give you a boost in their “mysterious algorithm” if you don’t just share your own stuff.
- Engage with other bloggers on their pages. Don’t expect people to come and engage on your page if you don’t engage on their page.
- Tag other pages in your post – maybe if you met up or chatted with them, or perhaps they helped you with an issue? Or maybe you just want to let your readers know about them.
- If you have a large following on Twitter, do they know you also have a Facebook page? Post a link to a popular post.
- If you have a Facebook page post with lots of comments, mention it when you write a blog post. Sometimes your blog readers may not follow you on Facebook and this will give them a nudge.
- Ask questions or ask for opinions. Give people a reason to comment and interact.
- Get personal. People want to know the person behind the blog. So many people worry that they can’t offer something different to the other bloggers, but you bring yourself. We’re all different, we all deal with things differently and let’s be honest, how often do we get annoyed because people define our kids by their label? Don’t do the same to yourself! People like “behind the scene” reality checks.
- Check Facebook insights regularly to find out which content is working for you. Which posts have the most shares and interactions? Do more like that!
- Look at your Facebook insights and see what times you get the best response. Trial a few times to post between the dip and peak times. So many people have read “this is the best time to post” but it is different for everyone. Use your FB page insights.
- Try Facebook Live or add a video. Facebook really likes video just now and their lovely algorithm definitely gives videos and FB lives a huge boost.
- Where possible upload a photo, and share that with any links in the text. Facebook also likes images.
- Post regularly. Research shows pages that post one or two times per day receive 40% higher engagement compared to those who post more than three times per day.
- Respond to people who comment on your page. When people comment, they have taken the time to read your post and comment, you should respond. If you get 1000s of comments, first of all well done and secondly, just one comment saying thanks for all the comments is enough.
- Look at the FB Pages of people you admire and see if you can pick up some ideas from them.
- Don’t pinch from other FB Pages and share as if original, share it from the original source or credit them in the post. Imititation may be the sincerest form of flattery but taking credit for something you didn’t come up with – well, what can I say?
Over to you:
What tips do you have for other bloggers trying to improve their Facebook Page reach or engagement
Next week, we will be looking at tips for Instagram – my favourite social media.
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Mum to three great kids, each with a different SEN.
Transplanted from the NW to the SE.
Co-founder and Director of Bringing Us Together